Did you know?

This is why you should take this course

  • When asked "what is the most important quality for you in other people?" Trustworthiness was the highest desirable quality in sales people, 77.4% of the time (compared to 61.2% average for all people)

  • If you are a trusted salesperson, selling against a less trusted one at the same price, you will get the business 100% of the time.

  • If you are a trusted salesperson, selling against a less trusted one, you can raise your price 29.6% and still have an equal chance of getting the deal.

  • If you are a less trusted salesperson, you will have to discount your products 22.8% just to stay in the game.

Watch this short introduction video


Course curriculum

  • 1

    Introduction

  • 2

    50 Habits for Trusted Salespeople

    • 50+1 Habits for Trusted Salespeople: The Complete List

    • Trusted Salesperson, Habit #1: Know your product or service well

    • Trusted Salesperson, Habit #2: Know your competitors' products

    • Trusted Salesperson, Habit #3: Calculate your customer's return on investment

    • Trusted Salesperson, Habit #4: Get good (and many) reviews

    • Trusted Salesperson, Habit #5: Admit how bad your product is...

    • Trusted Salesperson, Habit #6: Don't rely on a presentation

    • Trusted Salesperson, Habit #7: Watch your own social media footprint

    • Trusted Salesperson, Habit #8: Empathy

    • Trusted Salesperson, Habit #9: Identify the common enemy

    • Trusted Salesperson, Habit #10: Tell the truth

    • Trusted Salesperson, Habit #11: Be on time

    • Trusted Salesperson, Habit #12: Be predictable

    • Trusted Salesperson, Habit #13: Do your homework

    • Trusted Salesperson, Habit #14: What do we have in common?

    • Trusted Salesperson, Habit #15: Know what you don't have in common

    • Trusted Salesperson, Habit #16: Bottom line first or last?

    • Trusted Salesperson, Habit #17: Sell a solution. Not a product

    • Trusted Salesperson, Habit #18: Price may not be the issue

    • Trusted Salesperson, Habit #19: Provide fair pricing

    • Trusted Salesperson, Habit #20: Value their money

    • Trusted Salesperson, Habit #21: Work hard for the sale

    • Trusted Salesperson, Habit #22: Be a humble expert

    • Trusted Salesperson, Habit #23: Give more than you take

    • Trusted Salesperson, Habit #24: Spend the right amount of time

    • Trusted Salesperson, Habit #25: The first 8 seconds

    • Trusted Salesperson, Habit #26: Set and stick to meeting outline

    • Trusted Salesperson, Habit #27: Set and stick to meeting expectations

    • Trusted Salesperson, Habit #28: Follow up

    • Trusted Salesperson, Habit #29: More face-to-face

    • Trusted Salesperson, Habit #30: Body language of email

    • Trusted Salesperson, Habit #31: Own your side of communications

    • Trusted Salesperson, Habit #32: Be vulnerable

    • Trusted Salesperson, Habit #33: Don't abuse the customer's vulnerability

    • Trusted Salesperson, Habit #34: Respect the customer's boundaries

    • Trusted Salesperson, Habit #35: The customer is NOT always right

    • Trusted Salesperson, Habit #36: Say what you mean, mean what you say

    • Trusted Salesperson, Habit #37: Don't be politically correct, but don't be an asshole, either

    • Trusted Salesperson, Habit #38: Watch your tone and body language

    • Trusted Salesperson, Habit #39: Watch your customer's tone and body language

    • Trusted Salesperson, Habit #40: Be a cheerleader

    • Trusted Salesperson, Habit #41: Love your product

    • Trusted Salesperson, Habit #42: Say, "I don't know"

    • Trusted Salesperson, Habit #43: Say, "I was wrong"

    • Trusted Salesperson, Habit #44: Listen with intent

    • Trusted Salesperson, Habit #45: Take a break, give opportunity for questions

    • Trusted Salesperson, Habit #46: Don't assume, ask!

    • Trusted Salesperson, Habit #47: Reduce your own sensitivity--don't get defensive

    • Trusted Salesperson, Habit #48: Don't badmouth competitors

    • Trusted Salesperson, Habit #49: Bad is 3 times stronger than good

    • Trusted Salesperson, Habit #50: Humor and sarcasm, appropriate?

    • Trusted Salesperson, Habit +1: Know when to give up
  • 3

    My Action Plan

What's in this course?

  • 60 Short Videos

    Each video between 2 and 5 minutes long each, adding up to a total of 139 viewing minute which you can watch at small chunks. You don't have to watch them in order.

  • Salesperson Habit List

    A one page complete list of all 50+1 habits that will make you a trusted salesperson by your customers. Use the list to navigate through the videos.

  • $97 Discount to TRUSTED at WORK

    Taking this course will give you a $97 discount (the price of this course) off the regular price of the courses TRUSTED at WORK and TRUSTED at WORK PLUS, including links to register to those courses with the discount.

Meet your Instructor

Author, The Book of Trust

Yoram Solomon

Welcome to my course! My name is Yoram Solomon, and I'm the author of "The Book of Trust", and 12 other books, including "Culture Starts with YOU, not your Boss!" If you told me 30 years ago, when I worked as an engineer, that 30 years later I will be researching and teaching organizations about TRUST and organizational culture, I would have thought you were crazy. But my path in life, through my doctoral research on organizational culture for creativity, took me here. My mission is simple: to help you be trusted, build trust, and know who to trust. Trust me.

Pricing options

How important is it for you to be a more trusted leader?

Group Discounts Available

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We offer group discounts on the price of this course. If you register 5 or more students, we will give you a 20% discount. For 10 or more, we will give you 30% discount. If you register 25 or more students, we will give you 50% discount.
Ask About Group Discounts for This Course

14-Day Money Back Guaranteed

I spent more than 10 years developing the content of this course, and delivered it in-person as well as online with great successes. If you watch all the videos, read the module summaries, take the quizzes to internalize the content, and take the assessments seriously, you will become more trusted in the relationship you identified, which is the whole purpose of this course. Then, you can use this course to be more trusted in the next relationship! However, this course may still not be right for you. you may not like my style, the content, or the work, and that's OK. If that happens, just email me within 14 days (as long as you haven't watched more than 25% of the content), and you will get a full refund.
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Frequently Asked Questions

  • How long does this course take?

    You determine the pace in which you take this course. There are 60 videos, amounting to 139 viewing minutes. It's up to you how fast you can go through it.

  • Who is this course made for?

    If you are a salesperson, whether for-profit or non-profit, large or small, and feel you want to be more trusted by your customers, this course is for you. You don't need to have any prior knowledge, and there are no prerequisites to taking this course.

  • What should I expect as the outcome from this course?

    Great question! You are here because you want to be more trusted by your customers. This means that you are not feeling as trusted as you should be. This course will give you the top 50+1 habits that I found to be practiced by the most trusted salespeople. You may need to improve one of them, some of them, all of them, or none of them.

  • What are the benefits of being a more trusted salesperson?

    A trusted salesperson, selling against a less trusted salesperson at the same price will get the business 100% of the time. A trusted salesperson can raise prices by 29.6% and still be on equal footing with a less trusted salesperson. A less trusted salesperson, selling against a more trusted salesperson, would have to discount the products by 22.8%. Customers indicated that trustworthiness is three times more important to them in a salesperson

What people said... in their own words

  • The Dannon Company

    “Preparing the workshop was easy, it was like they knew exactly what we needed. I am impressed with the level of knowledge, commitment, and incredible easy way to communicate. Yoram helped us see ourselves from a different point of view, analyze the opportunities, and use our creativity to help us to move to the next level.”

  • DRS

    "We walked in to the workshop with unknown expectations and left enlightened with a clear Strategic Intent and set of rules. Dr. Solomon created an environment that allowed us to be open and truthful with ourselves allowing us to understand where we were and where we wanted to be."

  • Legacy Preparatory Charter Academy

    "Yoram's training on trust was the opportunity to open that door of trust combined with self-accountability. The individuals in our group welcomed the vehicle through which they could finally be part of the work it takes to bring a team closer together. They now can begin to work not only more efficiently, but also receive more job satisfaction as they work together."

  • AT&T

    "As we are heads down with our daily work, its easy to lose track of innovation and the creative spirit. While many think its like lightning and uncontrollable, Yoram and his research show otherwise. Yoram came in and engaged our multi-site teams both with science and humor and gave the organization a basis for which to invoke creativity as opposed to waiting for it to possibly arrive. The team truly enjoyed the session as well as left with a set of tools to help in future innovation."

  • Meeting Planners International

    "MPI received outstanding feedback regarding this session! Many attendees felt very informed and transformed upon the conclusion of this webinar. We had many requesting more and more information about Yoram's session and they wanted to attend more webinars with him as a speaker. It was noted that his session was a great way to lead up to a Friday and were highly impressed by his delivery and passion regarding trust. This was unlike any other webinar I have hosted. From the AV to the content presented, this webinar was beyond amazing."

  • Bridge Builder Academy

    "Dr. Yoram Solomon is a brilliant public speaker, who is both engaging and informative. Dr. Solomon's inspirational nature and innovate thinking processes present a cutting edge to thinking in the fields of education and creativity. I would strongly recommend Yoram to be a speaker on a wide range of topics, because is width and depth of knowledge in the areas of inspired thinking and education."

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